Solutions

Why Narrative?

Most companies don't think about their narrative. They think in terms of brand.  A strong narrative runs deeper than brand. It represents the soul and aspiration of a company.  It is the reason why the company was born in the first place.

The challenges we see repeat over and over are lack of market fit, followed by the inability to get noticed and or the need to redefine a category - likely one that you innovated.  

We allow companies to find that alignment through a very well honed collaborative process. A company that is aligned, thrives and our goal is to help you accomplish that.   

 

Designing for Narrative Whitespace™

Bringing clarity and alignment through narrative design. 

We will enable a company or organization to initiate, articulate and align around a distinctive narrative within 30 to 40 business days from a signed engagement.
[pending response time]


Finding Whitespace

Society is shifting from a push to a pull mindset, which requires a different way of thinking. Brands don't own their brand anymore. In order to stand apart, you must become an entity that initiates and lives its narrative.

Today’s management require fast wins, while acknowledging slow builds to create movements.  We seek to find and define "whitespace" that is both defensible and authentic to the core values of your company. 


The three Pillars OF Spatial Shift

Narrative Design A disciplined approach designed to align a company around one common voice.

Narrative Design

A disciplined approach designed to align a company around one common voice.

Ideation & Innovation A thoughtful approach that blends the disciplines of narrative design with unconventional curiosity to yield a new outcome.

Ideation & Innovation

A thoughtful approach that blends the disciplines of narrative design with unconventional curiosity to yield a new outcome.

Advisory, Teaching and Speaking A delivery of insight that challenges the status quo and provides the impetus to think different.    

Advisory, Teaching and Speaking

A delivery of insight that challenges the status quo and provides the impetus to think different.    

Innovation requires a new exponential lens that
scales to achieve global impact.

 

We no longer live in a linear world, therefore, we need to derive solutions from spatial thinking.

 

We have fundamentally shifted from a push to a pull driven society, requiring new tenets that align with 21st century mindsets.

 

We designed our process around the following principles:

 
The Narrative Project

1. The answer is in the room

2. Diverse human collaboration provides amazing insights

3. Agility and speed to market matter

4. Fast wins, slow thoughtful builds are required

5. A mindset fueled by unconventional curiosity

6. A relentless pursuit of connectedness

7. The Company is the Message

8. Pull from the edge, not Push from the Center

9. Human genius meets artificial intelligence must co-exist


I had the opportunity to work closely with Toby as he guided our team to develop a brand narrative, including vision and mission statements. During our engagement, Toby brought us passion, expertise, and vision — all through a well-structured process. I’ve found it rare to meet someone who balances immense creativity and innovative thought with pragmatic business acumen.

Toby pushed our team to think beyond our perspectives, but always listened and adjusted when we felt too far out of our “comfort zone”. With his guidance, I’m confident that we’ve reached the right place to take our business to new heights.
— - Julie Long, Acting VP Marketing, Ingenio
Tobin does a great job and his entire narrative process was incredibly valuable for our organization. He brings fantastic energy and creative juice to a fairly challenging process for any organization. I could not more highly recommend him and his work.
— Paul Lentz, SVP, Publisher & Business Operations, ShareThis
Toby uncovered the “white space” in an age-old industry, opened our messaging aperture, and crystallized our differentiation with a fresh, new narrative — all of which has made a profound difference in how we approach our market.
— Karin Bootsma, Vice President of Marketing, RiseSmart
Our time spent with you was truly productive and of great assistance in honing our message to the market. You gave us words to express our ideas and for that we’re grateful.
— Marc Cohen Co-Founder & CEO Wrinkl, Inc.

Our relevant client experience

 

Designing distinctive and indispensable narratives.

 

 

Teaching and Speaking

 

Speaking
Engagements

  • Dreamforce Storytelling Keynote
  • Media Entertainment and Insights Conference
  • WPA Maggie Keynote
  • AFAR Conversations
  • Auto Tech Council
  • RAIN Conference
  • IAB The Connected Consumer

Visiting Professional Engagements

  • UCI (University California at Irvine)
  • CCA (California College of Arts)
  • MSU (Michigan State University)
  • IESE Business School