Most companies don't think about their narrative. They think in terms of brand. A strong narrative runs deeper than brand. It represents the soul and aspiration of a company. It is the reason why the company was born in the first place.
The challenges we see repeat over and over are lack of market fit, followed by the inability to get noticed and or the need to redefine a category - likely one that you innovated.
We allow companies to find that alignment through a very well honed collaborative process. A company that is aligned, thrives and our goal is to help you accomplish that.
Designing for Narrative Whitespace™
Bringing clarity and alignment through narrative design.
We will enable a company or organization to initiate, articulate and align around a distinctive narrative within 30 to 40 business days from a signed engagement.
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Society is shifting from a push to a pull mindset, which requires a different way of thinking. Brands don't own their brand anymore. In order to stand apart, you must become an entity that initiates and lives its narrative.
Today’s management require fast wins, while acknowledging slow builds to create movements. We seek to find and define "whitespace" that is both defensible and authentic to the core values of your company.