Bio - Tobin (Toby) Trevarthen
Aha, a division of Harman International
VP, Advertising Revenue
Tobin Trevarthen joined Aha in March 2012. As part of the executive management team, Mr. Trevarthen is responsible for revenue generation for the new burgeoning Aha connected car platform. Prior to Aha, he was the COO/Head of Business Development for Everloop – a social network for kids 13 and under. As a key member of the executive management team responsible for operations and revenue creation, he successfully scaled the start up by minting partnerships with Mattel, Harper & Collins, Simon & Schuster and MiniClip games, along with several other & recognized kid brands. Before joining Everloop, Tobin was VP Business Development at Anchor Intelligence, a Silicon Valley start-up, where he was also part of the senior management team.
Mr. Trevarthen was responsible for revenue creation and partner development. Anchor Intelligence became a leading Traffic Quality SaaS provider, monitoring over 12% of the web’s click traffic in just two years. Tobin created and still operates Spatial Shift – an advisory company specializing in digital sales, business model development, go-to-market strategies as well as storytelling creation. Mr. Trevarthen actively advises several start-up companies in the Internet, ecommerce, mobile and social space. Before establishing Spatial Shift, Mr. Trevarthen held several senior management roles at AOL from 2000 - 2007. He was responsible for building, managing and leading the 30-person team to a $75M run rate. His team earned the Presidents Award for leading the country in performance in 2005. He also led the Automotive Vertical in an earlier capacity and was responsible for building the unit into a $35M business.
Mr. Trevarthen’s team was an integral part of selling one of the first AOL Time Warner cross-platform executions – “Toyota Music Goes Global”; a true multi-media experience across 20 divisions in 2001. He later helped to expand that program to Europe and Latin America as part of an international deal with Toyota. Prior to AOL, Tobin made his first voyage into the Silicon Valley start up world as a senior executive with AllAdvantage – a venture backed start up that was one of the fastest growing websites in 2000. Before venturing into the digital space in 2000, Mr. Trevarthen was the Western Region Director for Time Inc. Corporate Sales and Marketing. He managed two offices and grew the region from $150MM to over $400MM in a six year span. Mr. Trevarthen was responsible for corporate contracts, creating and developing integrated marketing programs across all Time Warner assets. While at Time Inc., Mr. Trevarthen led a team that sold in a cross divisional program to Suzuki called “the Heisman Heroes”. It was the first time the Heisman Trophy had ever been sponsored by a commercial entity.
He was also on the start up teams for both Pathfinder and The Full Service Network – Time Warner’s pioneering efforts in the digital space in 1993 and 1994. Mr. Trevarthen’s background also includes stints at Meredith Corporation and Gannett Corporation. He began his career at Dentsu/Young & Rubicam. Mr. Trevarthen has served on the Board of Sonoma Coast Vineyards, LLC and has been an advisor to several start up ventures since 2008.